Case Study: Top Boy S5 Launch
To mark the fifth and final season of Top Boy, we partnered with streetwear designer Lorenz.OG to develop an exclusive gifting campaign celebrating the show’s cultural impact. Together, we created the ‘Summerhouse OGs’ - custom Nike Air Max 95s featuring Lorenzo’s signature ombre colourway.
Our objective was to authentically capture the essence of London streetwear whilst spotlighting Lorenz.OGs distinctive style. Every detail of the project was considered, including the laser engraved packaging which featured a custom map of London with cast names markers in their respective boroughs for a personalised touch.
This campaign was gifted to key cast and crew, including Executive Producers Drake and LeBron James, and lead actors Ashley Walters and Kano. It received global recognition and was featured in outlets such as Famous Campaigns, Complex and Hypebeast.
To mark the fifth and final season of Top Boy, we partnered with streetwear designer Lorenz.OG to develop an exclusive gifting campaign celebrating the show’s cultural impact. Together, we created the ‘Summerhouse OGs’ - custom Nike Air Max 95s featuring Lorenzo’s signature ombre colourway.
Our objective was to authentically capture the essence of London streetwear whilst spotlighting Lorenz.OGs distinctive style. Every detail of the project was considered, including the laser engraved packaging which featured a custom map of London with cast names markers in their respective boroughs for a personalised touch.
This campaign was gifted to key cast and crew, including Executive Producers Drake and LeBron James, and lead actors Ashley Walters and Kano. It received global recognition and was featured in outlets such as Famous Campaigns, Complex and Hypebeast.
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