To celebrate the finale of Sex Education, I led the creation of a bespoke gifting campaign that captured the nostalgia of the end-of-school era. Inspired by the classic high school aesthetic, we developed custom ‘Class of 2023’ varsity bomber jackets, each one personalised with the recipient’s initials. 

The gifts were presented in custom yellow school lockers as a direct nod to the show’s set design. Inside, we included hand-decorated Baked by Steph cookies resembling each cast member, housed in a Moordale High yearbook-themed box, and a notecard designed to mimic a school report card. 

In line with the show’s tone, the goal was to create a lighthearted, sentimental and fun gift that felt personal and one of a kind, whilst aligning with the tone and values of Netflix.