The Brief

Esteni Market partnered with Maharlika, to create a cultural showcase dedicated to uplifting Filipino creatives including hosting a three day marketplace spotlighting POC owned and small independent businesses. The goal was to create a lively community event bringing food, craft, and cultural expression together, while supporting vendors in achieving strong sales (for Esteni Bakes) and visibility.

My Role

I was brought on to support both Esteni Market and Esteni Bakes across operations and vendor-facing tasks. My responsibilities included:

• Assisting Esteni Bakes with product display, customer engagement, and product sales.

• Supporting Esteni Market with event-day logistics, venue set-up, and liaising with vendors to ensure smooth coordination throughout.

• Capturing social media content across all three days, including vendor interviews and highlights, behind the scenes moments, b-roll, and open-mic performances.

• Providing on-the-ground support during the cultural and open-mic elements of the event.

Outcome

Helped Esteni Bakes achieve strong engagement and sales across the three day event by managing customer flow, maintaining an inviting stall presence, and ultimately selling out all stock.

• Supported seamless operations for Esteni Market through proactive vendor communication and hands on logistical support.

• Captured a wide range of high quality social content across the full event, contributing to post-event storytelling for Esteni Market and Esteni Bakes.

• Contributed to a warm, community driven atmosphere that celebrated Filipino culture and amplified diverse small businesses.

Skills

• Event logistics & coordination

• Vendor relationship management

• Customer service & product sales

• Social content capture

• Multitasking in fast-paced event environments

• Community engagement & cultural sensitivity