Classic Yet Elevated
Some gifting moments call for simplicity with impact, where thoughtful curation and brand alignment say more than scale. In these instances, I crafted high-end gift sets using a standard framework but elevated each through storytelling, material choices and luxury partnerships - all whilst staying within budget.
For The Witcher, a dark, medieval fantasy series, I curated a gift set featuring tom Dixon’s ‘Element’ candle and diffuser paired with Laurent Perrier’s Limited Edition Butterfly Cuvée Rosé (to touch on the mythical elements). The items were packaged in a custom wooden hamper engraved with a map of the show’s fictional world, creating a sense of immersion and luxury.
For Bird Box Spain, a post apocalyptic survival story, I sourced the Byredo ‘Apocalyptic’ candle to echo the theme and paired it with a L’Objet Lito Stationary set and personalised brass pen holder. The set was designed to feel premium, collectible and reflective of the show’s darker tone.
To celebrate the finale of Sex Education, I led the creation of a bespoke gifting campaign that captured the nostalgia of the end-of-school era. Inspired by the classic high school aesthetic, we developed custom ‘Class of 2023’ varsity bomber jackets, each one personalised with the recipient’s initials.
The gifts were presented in custom yellow school lockers as a direct nod to the show’s set design. Inside, we included hand-decorated Baked by Steph cookies resembling each cast member, housed in a Moordale High yearbook-themed box, and a notecard designed to mimic a school report card.
In line with the show’s tone, the goal was to create a lighthearted, sentimental and fun gift that felt personal and one of a kind, whilst aligning with the tone and values of Netflix.
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