APS @ 10!

The Brief

To support Anisha Parmar Studio’s 10-year anniversary celebration. A two day event designed to honour the APS' journey, community and rich South Asian culture.

• Day 1: A jewellery pop-up featuring the brand’s signature pieces, paired with a lively afternoon of cocktails and conversation with the APS community.

• Day 2: A jewellery-making workshop, where guests created their own pieces with founder Anisha Parmar.

The aim was to create a warm, engaging experience that reflected the studio’s heritage and craftsmanship, while generating dynamic visual content to share across digital platforms.

My Role

• Captured and edited behind the scenes content for Instagram Reels, highlighting the creative process and guest experience (Capcut & Edits).

• Filmed and edited an interview series with founder Anisha Parmar, showcasing her story and the brand’s evolution.

• Supported post event communications, including editing the blog recap (Shopify) and assisting with the newsletter (Flodesk), ensuring consistent tone and storytelling across platforms.

• Assisted with event logistics, coordinating smooth transitions between activities and maintaining an inviting atmosphere.

• Acted as workshop assistant, preparing materials and supporting attendees during the jewellery-making session.

Outcome

• Delivered video and social content that authentically captured the event’s energy and storytelling.

• Enhanced the brand’s digital presence through cohesive post-event media across Instagram, newsletters, and blog.

• Contributed to the successful execution of a memorable two-day celebration, strengthening community engagement and brand loyalty.

Skills

• Event co-ordination

• On-site logistics

• Content creation

• Video filming & editing via Capcut & Edits

• Blog & newsletter editing via Shopify & Flodesk

• Creative storytelling