The Brief
To support Anisha Parmar Studio’s 10-year anniversary celebration. A two day event designed to honour the APS' journey, community and rich South Asian culture.
Day 1: A jewellery pop-up featuring the brand’s signature pieces, paired with a lively afternoon of cocktails and conversation with the APS community.
Day 2: A jewellery-making workshop, where guests created their own pieces with founder Anisha Parmar.
The aim was to create a warm, engaging experience that reflected the studio’s heritage and craftsmanship, while generating dynamic visual content to share across digital platforms.
My Role
Captured and edited behind the scenes content for Instagram Reels, highlighting the creative process and guest experience (Capcut & Edits).
Filmed and edited an interview series with founder Anisha Parmar, showcasing her story and the brand’s evolution.
Supported post event communications, including editing the blog recap (Shopify) and assisting with the newsletter (Flodesk), ensuring consistent tone and storytelling across platforms.
Assisted with event logistics, coordinating smooth transitions between activities and maintaining an inviting atmosphere.
Acted as workshop assistant, preparing materials and supporting attendees during the jewellery-making session.
Outcome
Delivered video and social content that authentically captured the event’s energy and storytelling.
Enhanced the brand’s digital presence through cohesive post-event media across Instagram, newsletters, and blog.
Contributed to the successful execution of a memorable two-day celebration, strengthening community engagement and brand loyalty.
Skills
Event co-ordination
On-site logistics
Content creation
Video filming & editing via Capcut & Edits
Blog & newsletter editing via Shopify & Flodesk
Creative storytelling